At Nido and Cerelac, we understand that as new Canadians undertake two life journeys - from starting a family to bridging the gap between two cultures - they’re blending excitement, hope, and anticipation for new beginnings. We also recognize that amidst life changes and growing families many yearn to preserve and share cultural traditions with the next generation*. That’s why we are launching The Living Traditions Library, a new resource for parents to preserve traditions for years to come. As part of this initiative, we are hosting a giveaway where new Canadians can participate by posting an entry to ‘The Living Traditions Library’. By doing so, they stand a chance to win a grand cash prize of $2,000 and NIDO & Cerelac products to help support their families journey in Canada, with 3 secondary cash prizes of $1,000 also up for grabs!

*This initiative is based on survey findings that 40% of newcomers to Canada are concerned about losing traditions from their home country, and even more (51%) of newcomers indicated that maintaining their cultural traditions is highly important to them. From May 2nd to May 6th 2024 a Maru Public Opinion online survey of 514 randomly selected new Canadian adults (arrived in Canada in the last 5 years) from the Maru Voice Canada online panel was conducted by Maru/Blue on behalf of Nestle. The overall data is weighted to be representative of the new Canadian adult population. A probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 4.3%, 19 times out of 20.

The Living Traditions Library is an online website for newcomer parents and families, where they can share their family traditions - old, new, or mixed in the form of an image or video which may include but is not limited to, a recipe, a cultural holiday, celebration or story - so they can preserve their traditions for years to come.

The giveaway will take place from June 5, 2024-July 19, 2024 and will close on July 19, 2024 at 11:59pm.

Anyone who enters an eligible submission of a tradition they want to preserve between June 5, 2024-July 19, 2024 to The Living Traditions Website will be automatically entered to win! Visit www.thelivingtraditionslibrary.ca for full Contest details.

No purchase is required to enter.

There is one Grand Prize to be won and three Secondary Prizes. The Grand Prize consists of one cash prize of Two Thousand Canadian Dollars ($2,000 CAD) and NIDO & Cerelac product. The Secondary Prizes consist of one of three One Thousand Canadian Dollar cash prizes ($1,000 CAD). The approximate odds of winning a Prize depend on the total number of eligible entries received by the Contest Closing Time.

The Contest is open to any residents of Canada, who have reached the age of majority in their Province or Territory of residence at the time of entry. A Canadian address is required in order to be declared a potential winner.

The winner of the contest will be contacted directly via the email address used at the time of their submission on August 19, 2024.

Please be aware of any potential scams when being contacted from any third parties or through any other platforms. No payment will be required to receive prizing or to increase the chances of winning, and we will never ask for financial or banking information.