KITKAT® STORY
The perfect balance of chocolate and wafer, there's a reason KitKat® is enjoyed in more than 80 countries. The iconic brand is an international symbol for hitting the pause button on life - to enjoy a well-earned break.
1935
THE ORIGINAL
KitKat was first launched in the UK with the name ‘Chocolate Crisp’ – even back then it had the famous four fingers.
1944
THE FIRST VARIATION
During the Second World War, KitKat was made using dark chocolate, and the packaging was blue rather than our iconic red.
1958
BIRTH OF THE BREAK
The famous 'Have a break, have a KitKat' strapline was first used. It's been with us ever since.
1960
HALF THE SIZE, ALL THE TASTE
Now a classic, the first Two-finger KiKat was launched.
2007
KITKAT ICE CREAM
Te first KitKat ice cream is launched, providing a perfect break for a sunny day.
2014
CREATE YOUR OWN KITKAT
The first KitKat Chocolatory is launched in Japan - allowing fans to design their own flavour of KitKat for the ultimate personalized break. Our Australian Chocolatory wasn't far behind.
2018
THE RUBY
The KitKat Ruby Chocolate was launched.
2023
LAUNCHED KITKAT POPS
A new way to enjoy your breaks were introduced - KitKat Pops.