Break open a Nestle KitKat bar

And you could win $10,000 to create your ultimate breakation.

Find it. Break it. Win it

Find one of three winning Breakation KITKATs and win $10,000 to create the break of your dreams. Like renting a penthouse... for your pets.

KitKat bar with $10,000 printed on each section, halfway out of its wrapper

Frequently Asked Questions

Please contact Nestle Canada Inc. through their contact us page.

STEP 1: Keep the winning card and call us for details on how to claim your prize (1-877-235-9990)

STEP 2: Please be sure to keep a photocopy of your winning card for your records, as you will be required to send in the original in order to claim your Prize.

STEP 3: On a plain piece of paper, print your full name, complete address including postal code, date of birth, daytime telephone number, and email address, and mail it, together with your original Winning Card to: Promotion Solutions, KITKAT Breakation Contest (Game Card) - Dept. 4159, 2390 Bristol Circle-unit 3, Oakville ON, L6H6M5.

It is recommended that the use of registered mail or courier service be used with signature requested.

Winning cards must be received by 11:59 PM (EDT) on September 30, 2021.

Purchase a participating, specially marked four-finger KitKat candy bar (UPC #0-598033-1) to reveal whether your KitKat contains a winning game card.

See 4.II in the official rules for no purchase method of entry.

The Contest commences at 12:00:00 AM ET on June 1, 2021 and will end at 11:59:59 PM ET on August 31, 2021.

You must be a resident of Canada who has reached the age of majority. Please see section 2 of the rules for further details.

There are 3 prizes in the Contest, each consisting of $10,000.00 (CDN).

Three (3) Winning Cards, each associated with one (1) Prize will be seeded randomly amongst eleven million, five-hundred and twenty thousand (11,520,000) Participating Products.

You may only win 1 prize.

Unfortunately if a winning card is lost or misplaced, we are unable to award the prize. A winning card must be verified in order for an entrant to be declared a winner.

You will be mailed your coupon within 2 business days of receiving your no purchase request. Please allow approximately 2 weeks from mailing your request to receiving your coupon in the mail. We are not responsible for any no purchase requests that are lost or misdirected.

Please read the full official rules for details of the Contest

Rules and Regulations


Reading the Rules & Regulations may result in the need for a break.
You should probably have a KITKAT nearby.